‘Fabrics of The Future’ initiative showcases:
-Celium™, a premium cultivated cellulose grown by feeding bacteria with agroindustrial fruit waste.
-Oleatex, a revolutionary plant-based leather alternative derived from olive oil production waste.
-Biofluff, a highly innovative, next-generation faux fur made using natural plant fibres such as nettle, hemp and flax sourced from agricultural waste streams. created to replace both animal fur and synthetic faux fur that sheds micro-plastic particles with every wash, filling water and air streams ingested by wildlife and humans alike.
This dreamlike world plays into the diversity of characteristics that define GANNI’s groundbreaking initiative. an organic textured environment where the Bou bag is a precious artifact waiting to be discovered.
Commission by @ganni.lab to create a series of worlds showcasing the iconic Bou bag featured in three earth-friendly materials.
CD/AD, production + narrative @pitch_studios
3D design + animation @berenicegolmann
sound design @pitch_studios
Project done with Pitch Studios